BMGEN for SiPi
master class for the Singapore Manufacturing Federation (SMF) & Singapore Innovation and Productivity Institute (SiPi)
The aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples, ranging from start-ups to Fortune 500 companies. Design thinking attitude and customer centricity will also be emphasized for exploring, prototyping and testing business models. Furthermore, business model mechanics, economics and layering will be presented and illustrated. Ground rules and pitfalls in the usage of the Business Model Canvas will be illustrated.
PROGRAM BREAKDOWN
Introduction to business model thinking as a strategy tool
– Understanding what business models are and why they are important today
- Exploring the Business Model Canvas for creating new businesses and transforming existing ones
- Understanding how innovative business models can transform industries.
Design thinking for business model innovation
– Coming up with innovative business models with a design mindset
- Customer centricity as a starting point for business model innovation
- Prototyping business models
Testing business models
– Introduction to testing business models
- The Customer Development process’ with the
- Examples of significant business model ’pivots’
