Yves Pigneur

New edition of the course “Business Model Design” to the MScIS students at HEC Lausanne

Upon completion this course, the participants will have a general understanding of the current state and trends in the design of business models and value propositions. The course aims at (a) learning about and applying a practical visual language to describe, challenge, and design business models and value propositions, (b) appreciating powerful examples of business model innovation, ranging from start-ups to Fortune 500 companies and social entrepreneurship ventures, and (c) exploring and prototyping business models using design thinking and customer development to boost future growth.

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Le cours de systèmes d’information & design en 2ème bachelor à HEC recommence …

Le cours présente les principes de la conception et la pensée « design » appliqués aux services en ligne. Le cours introduit progressivement les concepts, les modèles et les techniques pour concevoir de nouveaux services, les processus sous-jacents et les modèles d’affaires correspondants. L’apprentissage passe par des cours, des exercices de conception, des études de cas, et des séances de co-design en groupe. Le cours illustre également les techniques, les processus et les outils du design: scénario, histoire racontée, analyse de la tâche, brainstorming, carte conceptuelle, script, prototype, esquisse, … (more)

(moodle)

video shooting at Berlin for a new online course on Value Proposition Design, directed by Daniela Berto (*), with the VPD team

(*) Daniela designed the first video for BMGEN in 2011, viewed more than one million times (youtube)

last days of my visit at NUS bschool this year: warm welcome, fruitful meetings, great workshops, interests in BMGEN, … Thanks Thompson, Poh Kam, Chang Chieh, Luda, Dorothy … marvellous stay!

Winter School on design science and design thinking in IS, organised by CUSO at Ovronnaz from January 13 to 17th, 2014, with Prof. Jean-Henry Morin, University of Geneva

The objective of this course is to offer PhD students in information systems (IS) and computer science (CS) the methodological foundation of design science research and design thinking … (more)

(chapter 2)

In particular the course will address design science research in information systems from various viewpoints: frameworks, guidelines, theory, processes, evaluation, patterns, ideation and rationale. These design techniques will be used in creative sessions for writing research proposals, drawing scientific posters, and presenting oral slideshows (see the syllabus of the last year course here)

Swiss AIS members who are attending ICIS 2013 at Milano are invited to join the CHAIS Dinner on Sunday, December 15, 20:00h (more).

Swiss doctoral students in IS are invited to attend the “Winter School on Design Science and Design Thinking in IS” at Ovronaz from January 13 to 17, 2014. The objective of this course is to offer PhD students in information systems (IS) and computer science (CS) the methodological foundation of design science research and design thinking (more)

Winter School on design science and design thinking in IS, organised by CUSO at Ovronnaz from January 13 to 17th, 2014

The objective of this course, in the doctoral program in computer science, is to offer PhD students in information systems (IS) and computer science (CS) the methodological foundation of design science research and design thinking. Combining theoretical, hands-on sessions and one invited lecture, this course will provide PhD candidates with the required methodological foundation for their research. (more)

The objectives of this course are threefold. The first objective is to be able to accurately describe changes in industry structures and situations of business model innovation in general ’ applied to the example of recent e-business evolutions in particular.

The second objective is to master the design of business models using a design-thinking attitude and adopting the ’Managing as designing’ paradigm.

The third objective is to explain why and how information systems research can complement its traditional focus on decision making, organizational design, and performance analysis with an additional new focus on the design, selection, and simulation of business models and similar strategic notions.

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The importance of the service economy is widely recognized. New information technology, specially Internet, the social networks and web 2.0, have redefined the ways of conducting business, providing new e-services, new customer experiences, new work practices, and new business models competing in the global market place. This course provides the participants with an understanding of service design, mainly online-service design.

The course integrates principles suggested by the design thinking, applied to business service design. The course introduces concepts, frameworks, and tools for designing new ’front stage’ services, ’back stage’ processes, and business models. Learning will be accomplished through lectures, research, case studies, and group co-design sessions.

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course in the Doctoral Program in Computer Science by CUSO (web), with Jean-Henry Morin, University of Geneva, March-April 2013.

The objective of this course is to offer PhD students in information systems (IS) and computer science (CS) the methodological foundation of design science research and design thinking. Combining theoretical (morning), hands-on (afternoon) sessions and two invited lectures, this course will provide PhD candidates with the required methodological foundation for their research.

(chapter 2)

In particular the course will address design science from various viewpoints: frameworks, paradigms, theory, processes, patterns, evaluation, ideation and rationale. These design techniques will be used in creative ideation workshops, prototyping, scientific literature reading and reviewing, writing research proposals and papers (more).

(see the syllabus here)