Yves Pigneur

Vienna University of Technology
January 2008

Today’s business environment is characterized by rapid technological change that makes disruptive innovations and new business models possible. However, little analytical tools help in identifying disruptive business models. Identifying how insurgents disrupt established markets is a major challenge.

In this seminar, we study techniques for evaluating the disruptive potential of innovative business models. We illustrate these techniques with the case study of Shockfish.

Our analysis is composed of three parts.

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SIKS day 2007
The Netherlands

Today’s business environment is characterized by rapid technological changes that makes disruptive innovations and new business models possible. A ’managing as designing’ approach is suggested for defining and evaluating business models. There are three reasons why researchers attending the SIKS day could be interested in this course:

1. It gives a short overview of a scenario-based approach for assessing a technological (ambient intelligence) environment;
2. It presents a rigorous conceptual framework for defining and designing a business model. It shows how this framework can be applied to design a concrete case study;
3. It describes an analytical instrument for evaluating a business model in its environment and detecting its potential disruptiveness.

MINEMA’07 TUTORIAL
Anzère, Switzerland – February 2007

Identifying how insurgents disrupt established markets is a major challenge. In this tutorial, we study techniques for evaluating the disruptive potential of innovative business models. We illustrate these techniques with the case study of Shockfish.

Our analysis is composed of three parts.

(more…)