Yves Pigneur

INTEROP WORKSHOP
University of Geneva (Matis)
with Dr. Eric Dubois (CRPHT Luxembourg) and Dr. Michael Petit (Uni. Namur)

This workshop will deal with the business/IT alignment, its “strategic fit” between the strategic aspects and the organizational or process view, and its “function integration” between the business and the technology sides. The workshop is based on the assumption that an explicit business model and strategy map should help to align the business strategy, the organization structure and business processes, and the IS applications and IT infrastructure.

The workshop is structured according three main concepts, and mappings. The ’business model’ and “strategy map” provide a declarative view of the business in terms of financial aspects, value proposition for customers, and value configurations. The “application requirements” correspond to the user needs and specifications for designing and implementing applications. The ’business processes’ provide a more operational view on the how the business model is implemented in terms of transactions, actors in charge of the execution of these processes, and information flows between these processes. The workshop will also investigate the transformation and mappings between business model, application requirements, and business processes, according to different options related to the type of market, the trust existing between stakeholders, and the associated risk analysis, etc.

[slideshare id=529023&doc=gva10introduction-1217080007502788-9&w=300]

At the beginning of August, 1999, Mr. Philipp Gihr, Chief Operating Officer at Ticketcorner, the leading Swiss ticketing organization, started working on a strategic building block at the company’s headquarters in Rümlang, just a few minutes from Zürich international airport. Ticketcorner, which had just come out of a merger and had been newly incorporated as a public limited company, was increasingly unhappy with its ticketing platform that it had licensed from Ticket Online, a multi-national software provider for several years. Since the ticketing platform represented Ticketcorner’s key business tool, the company decided to outline what its dream platform and IT infrastructure would look like. Such a document would allow Ticketcorner to develop, license or acquire a new platform, which would provide the company with the strategic foundation for its planned European expansion. Mr. Gihr already had quite a good idea what the key characteristics of such a platform would look like, in order to be aligned with Ticketcorner’s strategy and business model. …

See the case study website (ticketcorner)

(2006 – 2007)

’Cases in Information Systems ’ CasIS’ (previously known as FOIS1 for Managers) intends to put the participants through an initial (online) test, which provides the basis for a customized set of e-learning modules to level the prior knowledge of the participants. Using online preparation modules, consisting of newly produced modules as well as of reviewed and adapted FOIS modules, the acquisition of declarative knowledge is being transferred from classroom teaching to online learning. Moreover, case study work will be supported by multimedia case studies, giving the students a very realistic scenario. Students get addtional resources like methods and analysis tools. There will, thus, be more time for working on case studies, discussions with experts, and to answer the participants’ questions in the classroom. Specifically, ’Cases in Information Systems ’ CasIS’ proposes to (1) develop online preparation modules by re-using and adapting e-learning modules on information systems (IS) developed for bachelor students within the SVC projects FOIS and OPESS2 to the requirements of master programs (both for university and executive academic education) as well as developing new e-learning preparation modules, (2) develop e-learning modules for the case study work and (3) investigate methods for dynamic online assessment and customization of learning units. In addition, ’Cases in Information Systems’ tests the technical, organisational, and didactic processes that are needed to adapt eonline material produced for Bachelor education to the requirements of master education.

Our contribution deals with the Ticketcorner case study.
See the case study website (ticketcorner)

Research grants
Funded by the Swiss Virtual Campus (CSV).

(2000-2004)

This research aims at developing an ontology or framework for e-business models. By merging the conceptually rich business model approach with the more rigorous ontological approach and by applying it to e-business, we achieve an appropriate foundation for tools that would allow the understanding, sharing and communication, change, measuring and simulation of e-business models.

Doctoral thesis
Alexander Osterwalder, “The business model ontology : a proposition in a design science approach”, February 2004 (Prix Prophyrogenis).

Research grants
Leading, with Eric Dubois (CRPHT, Luxembourg), the project ’Business/IT alignment (TG5)’ of the European Union project ’Interoperability Research for Networked Enterprises Applications and Software’ (Interop), under grant number FP6-508011.

International workshops, organized, with published proceedings :
’ Workshop on business/IT alignment (BUSITAL), at the Conference on Advanced Information Systems Engineering (CAISE), Luxembourg, June 2006, with Carson Woo (UBC)
’ International workshop on business/IT alignment and requirement engineering, (REBNITA), at the IEEE Requirements Engineering Conference (RE), Paris, August 2005, with Eric Dubois (CRPHT, Luxembourg).